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Developmental Solutions - The Sleep Sling.

Developmental Solutions develops products for the new born to pre-school market, based on scientific understanding of infant psychology. Led by Dr Vincent Reid, a lecturer in developmental psychology at Durham University and a father of five, the company has developed a sling aimed at encouraging sleep and reducing the symptoms of colic. 
The sling holds the baby in a comfortable position promoting calming eye contact between the baby and the parent. Also extending the stomach slightly to prevent the baby from bringing the legs up, an action which can cause the stomach to fold, exacerbating the symptoms of colic. 
© The Product Group 2012.