How to cook the perfect steak. Most home cooks agree they can't cook a great steak. We researched this and concluded that the problem is about training and experience. With the help of an accomplished chef, we learned how to cook the perfect steak and created a product that gives perfect results every time. The pan tells you its temperature and a simple calculator/alarm tells you when to turn and rest the meat. Problem, opportunity, innovation, solution, new market, protectable IP! The Classic toaster range for Morphy Richards - nothing technically advanced just a cancel button exactly where it should be, looks good, works well and fits into any kitchen. It just kept selling.
Rewind system for a steam Iron, the cable never touches the clothes and a place to safely rest the iron, this turned a basic iron into a premium product.