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In styling a hairdryer we think about cosmetics, perfume, aerodynamics, a flowing sculptural skin.
There are thousands of hairdryer designs on the market, very few have the poise and balance of our designs. Personal care is fashion orientated and as a result new products are introduced regularly.
The Calor / Rowenta range created for SEB became a classic, like many of our designs people love the shape and keep buying it for years.

The Aero Finesse concept is still the best looking hairdryer ever (22 years old!), its proportion and surfaces demand attention, like a beautiful physique.

People love beautiful proportions, colours, textures and shapes. Great designers understand what people like.
© The Product Group 2012.
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