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Inventive concepts, aesthetics and mechanical design give our clients the innovative advantage.

Circular Saw
Developed as a low-cost, entry level DIY tool aimed squarely at the European market.
Circular saws are seen by many as a tradesmans’ tool, partly because of their aggressive ‘fear’ content and partly for their ‘engineered’ styling and low perceived ergonomics.
To shift this perception we set out to improve the ergonomics, simplify and unify the look and maintain a purposeful appearance with all the respect due to a fast spinning, toothed disc.
British
Innovation
Design
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© The Product Group 2012.
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