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Power Tools, Hand Tools, Tools for professionals.

First task is to attempt the job with the various tools available. This highlights the difficulties, benefits and areas of opportunity. Consumer testing can help with this and evaluation of the resulting solution(s).

Breaking down the task we look at why things are done as they are, method, technology, technique etc. There is always room for improvement.

From litter picking to chopping trees down, it is important to make the tool look like it is the best for the job. Visual cues build confidence in strength, comfort, weight, reliability, efficiency etc.

British
Innovation
Design
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