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British
Innovation
Design

Consumer electronics & Innovation.

We have worked in consumer product design since 1988. In that time we have seen manufacture move from europe to asia, with own brands shaking the traditional brands. As a result the market has become fluid, and the consumer more discerning and demanding.
Brand is still very important but manufacturers can no longer rely on loyalty without continuous innovation and value.
In this very competitive area of product design, if you can't improve on the competition, don't bother.
Consumer Products -

Consumer Electronics.

© The Product Group 2012.
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