Inventive concepts, aesthetics and mechanical design give our clients the innovative advantage.
Stik-Vac: On the back of the huge success of the dustbuster products our brief was to expand the range with the dustbuster as the ‘engine’ for a modular cleaning system. This took the form of a supercharged broomstick with a long handle to avoid bending and the addition of a beater to assist the suction and improve the cleaning. Crucial to achieving this was the formal integration of the parts to make the assembled unit more than the sum of its’ parts. We developed the concept, prepared research materials and worked with B&Ds in house industrial design and marketing department.