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Confident solid construction that will keep working in the worst conditions.
Greys had an established sea fishing rod business and this would be their first reel in that segment.
Fishing tackle is a great area for a product design innovation. The materials have fantastic jewellery like appeal and the mechanisms are akin to watches. Users really care about the balance, precision and attention to detail we put into our work.
British
Innovation
Design
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The greys brand is known for quality fishing equipment.
© The Product Group 2012.
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